Beyoncé Previews Ivy Park Athleisure Line

“Push past the pain and find love.” Beyoncé released a new video Thursday to promote her fall/winter line of Ivy Park athleisure gear.

Beyoncé Previews Ivy Park Athleisure Line

The “Lemonade” singer performs an acrobatic backbend in gray leggings and a sports bra before posing in various items from her apparel line. “I teach my body every day that I can go a little further,” she says over clips of rehearsals and family moments with 4-year-old daughter Blue Ivy and husband Jay Z. “I know my body can learn to bend and not break. I know what it’s capable of. I’ve seen it perform miracles.” The 20-time Grammy Award winner announced her line in March. The workout gear includes swimwear, tops, hoodies and denim. Stars including Lea Michele, Elle Fanning, Laverne Cox and Jenna Dewan Tatum have already been spotted in the famous gear after the Formation World Tour in Los Angeles in September.


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About MzOnPointPromo

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.

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