Drake’s ‘Views’ Sells Over 820K in 2 Days

The word is still out on whether Drake’s Views lived up to its tremendous hype, but perhaps a more interesting note is how its rollout and Apple Music exclusivity adds to the changing nature of album sales and the metrics of success. After Kanye West’s The Life of Pablo was reportedly streamed over 250 million times over a 10 day period while it was still a Tidal exclusive, the question remained if such numbers were a product of West’s draw or an indication of how major albums would be released and measured in the new age of streaming.

Drake’s ‘Views’ Sells Over 820K in 2 Days
According to Buzz Angle Music, Drake’s Views sold more than 740,000 units in the U.S. over a two day period, and more than 80,000 in Canada over that same time. The website defines album project units as album sales plus individual song sales divided by 10 plus on-demand audio streams divided by 1,500. In that case, Views benefits from being 20 tracks longs and from including “Hotline Bling,” which to date has been streamed more than 432 million times on Spotify.

Drake’s ‘Views’ Sells Over 820K in 2 Days
More concrete numbers will be available once Views is released throughout the streaming world, and physical copied hit shelves on Friday (May 6) but if the forecast is any indication, it would appear that Drake’s latest is major W for the artist and growing trend to embrace streaming via album exclusivity. The two-day figures for Views would total a greater number than Beyonce’s first week sales of Lemonade, which was a Tidal exclusive for about 24 hours and used HBO as an added medium of presentation.


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About MzOnPointPromo

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.

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