Zig – Whole Amount @ZiGSmileBiG
Zig: “My single, “Whole Amount”, is about a girl I really enjoy. She might not be the best for me but I like that.”
Ambitious, eager, and hungry, Zig has wasted no time creating a buzz for himself in South Florida. Whether it be shooting a music video on the back of a flatbed truck in the middle of Art Basel, or performing on the deck of a yacht at the biggest boat party in the country, Zig knows when it comes to success it’s all in the grind. The hustler’s spirit translates to the Zig sound. He’s a student of classic hip-hop and his delivery is a mixture of clever wordplay that finds the perfect balance between humor and honesty. Yet, he still manages to strike hard with overt in-your-face punchlines and multiple entendre jabs.
Born Roberto Garcia in the Dominican Republic, now residing in West Palm Beach, FL, Zig has quietly emerged as a premiere independent artist. He’s already released several records that have jolted South FLA, including “Ambidextrous,” a fan favorite. His most recent singles, titled “Walk Around” and “Whole Amount” showcase the diversity in his sound. On “Walk Around,” Zig glides through a production that is an invitation to an anthem. Zig provides the party with detailed confident lyrics and a hook that will boost anyone’s ego. “Whole Amount” deals with the refreshing emotions we go through when falling in love with someone new.
Before Zig took his hometown by storm, he was a frustrated teenager adjusting to life in America. Zig moved to the States when he was at the tenderfoot age of five. That opportunity led the family to Boston. With his siblings: a twin brother and sister, and his parents, the family decided it was too cold in Boston soon after their arrival. “As soon as the snow hit, my dad was like, fuck this shit,” Zig jokingly describes.
The search for a warmer climate brought the family to Florida, but the transition was tough for the angst-filled teen and he found himself constantly in trouble. His intentions were pure enough. He just wanted to make people laugh. He recalls getting into trouble once when he replaced a classroom DVD with a porn DVD. He thought it would get a laugh. Instead that combined with a long history of troublemaking sent him to juvenile boot camp. In the end, the patient needed the medicine. While there, Zig discovered his penchant for poetry, writing rhymes and a deep love for hip-hop. By the time he was released from boot camp, life became easier for Zig as he finally had purpose.
Five years later, Zig finds solace with his pen. With his favorite music producers G. Bliz and johnnyboy, he’s constantly in the studio creating new music. When he feels the pull of frustration, he writes or performs. He’s created his production company, titled “Smile Big.” It’s an apt name. Zig explains, “Smile Big means just staying positive regardless of circumstance and to do everything with good intention.” The positivity is the fortuitous consequence of early struggle. “Smile Big” is not just credited with creating the Zig sound, but is also involved in some of the biggest promotions throughout Florida. For instance, Floatopia, a yearly event held off Peanut Island in West Palm Beach, Florida attracting hundreds of boats, over 5000 attendees, and live musical performances, is one of the most beloved events in South Florida.
Early influences for Zig are rooted in classic Southern hip-hop such as the early albums from southern rap generals T.I. and Outkast. Those influences are evident in Zig’s lyrical delivery. He transports his fans to classic raw hip-hop but manages to deliver that party Florida sound, while riding the edge of seduction. It is this multi-dimensional sound that allows him to attract such a diverse audience.
Zig is currently recording new music and touring. The next generation of hip-hop has arrived.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
