Jermaine Dupri Kicks Off So So Def Exhibit at the Grammy Museum
In 1993, producer Jermaine Dupri launched his So So Def record label to showcase southern hip-hop artists. In the quarter-century since then, the imprint has worked with a slew of big-name artists from the ’90s and 2000s, including Jagged Edge, Daz Dillinger, Da Brat, Bow Wow, Kriss Kross, and Anthony Hamilton.
In celebration of the record label’s achievements and cultural influence, the Grammy Museum has launched a four-month exhibit dedicated entirely to So So Def. Billboard reports this is the first time a hip-hop label has received its own show at the Los Angeles facility. The show will feature stage outfits, photos, and other memorabilia from the label’s stars.
“Considering this year marks the 45th anniversary of hip-hop, it is remarkable that So So Def is celebrating 25 years of extraordinary success in the industry,” Grammy Museum curator Nwaka Onwusa said in a statement. “It is impossible to showcase everything that Jermaine Dupri has done to elevate Atlanta hip-hop and the far-reaching influence of So So Def throughout the world. The Grammy Museum is very excited to present this look into the label’s enduring legacy.”
The exhibit kicked off Wednesday night with an appearance by Dupri and a number of his So So Def associates. The producer spoke about the label’s milestones, its role in the Atlanta culture, as well as his induction into the Songwriters Hall of Fame.
“My first visit to the Grammy Museum was around the time it opened and they created the ‘Make a Record with Jermaine Dupri’ experience,” Dupri said. “It’s such an honor to return for this meaningful tribute to So So Def, Jermaine Dupri and the city of Atlanta.”
The exhibit, called Jermaine Dupri & So So Def: 25 Years of Elevating Culture, will run through January. You can learn more about the show, including how to cop tickets, at the Grammy website.
The So So Def family will also hit the road next month for the 25th anniversary Cultural Curren$y Tour. The trek will kick off Oct. 14 in Washington, D.C., and include performances by Xscape, Hamilton, Da Brat, and Jagged Edge.
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Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
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