jJ – PHASES @_CXXN_
“Phases” is the first song off jJ’s newest project, “lowercase”. “I been counting down the days, I been constantly counted out. I been going through these phases!”
The video uses a montage of vivid visuals that put together a story behind these lyrics that allow the viewers to understand the different phases jJ’s experienced in his journey so far.
Based in the east end of Toronto, Malvern, jJ is a 23 year old emcee and producer looking to change the stereotype of hip-hop while building the culture. His major influences and creative ideals stem from the first time he heard Jay-Z’s Black Album on his mother’s iPod Nano. From that point, his love for hiphop and its culture began to fester and take form. Thanks to his Jamaican & Memphis roots, jJ was able to immerse himself in the varieties of sound. His rhyme style of story telling came to fruition after taking influence from Kid Cudi – helping him understand that there is more than one way to deliver his message to his listeners.
His dedication led him to find more like-minded individuals who came to be *Wrong Crowd* – a group of friends in different fields working as a team in their city & culture and striving to be a prominent voice.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
