Video

Jordan Royale – Ear Bugz @jordanisroyale

East Coast based recording artist Jordan Royale presents the official video behind “Ear Bugz”.

An intoxicating introduction leads right into the hard hitting first line where Jordan Royale dispels the rumors some have levied to weigh him down. A trendsetter looking to make his way towards taking the crown from artists such as Eminem and MGK, Jordan Royale delivers edgy metaphors on his new single, “Ear Bugz”. The perfect title to describe the negative opinions of others infesting rather quickly, much like the egg case, an ootheca of a cockroach or related insect.

Visually, “Ear Bugz” is compelling. As the video opens up, we see an overlook glimpse of his hometown Reading, Pennsylvania and Jordan rapping in what looks like a room that came straight from Stephen King’s movie “1408,” when everything went haywire. We then cut to a club scene with pretty girls and a dragon mural, where Jordan dons a Hilfiger jacket showing us he can have his fun too. There is also a deeper gem here I found when it came to the fire scenes. Perhaps he is alluding at ridding all negativity? This is something a vast majority of us don’t know how to do ourselves.

“Ear Bugz” at its core is very much a “Haters” anthem but the subject matter in his verses and how he quickly switches to a sleek auto-tuned chorus will grab your attention rather quickly. In and out of flows, Jordan Royale keeps a dope pace as he prophesizes his imminent explosion into the mainstream Hip Hop market. The hook boasts “They gonna be talking that sh*t.” Agreed. “One ear and out the other,” Jordan even taps into the doubt that he has endured from those closest to him, family included. So much for battling social media huh? Not one to break, Jordan has used these points as motivation and has shared his art. He goes on to remind us that it is important to “Realize they don’t give us our credit.”

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.