WIEUCA x JAVAE – Human Shield @wieucaLLC
“Human Shield” is a collaboration between experimental pop group WIEUCA of Athens, GA and Brooklyn rapper JAVAE. Alongside dub saxophones and buzzing synths, the track explores why it can be easier to put on a fake happy face rather than express yourself. Pairing intensely psychedelic sounds and visuals, “Human Shield” embodies a vivid crossover between rap and indie pop, which not enough people have pulled off up to this point.
Wieuca: At its core, Wieuca is a fusion act. Having dabbled in aesthetics ranging from garage punk to triphop to folk, the group has always managed to bridge stylistic variations with a continuity in confessional lyrics, homespun recordings, and psychedelic sensory-overload. With a colorful visual identity to match, Wieuca’s focus has remained pointing out the beauty in the hideous and vice versa since its 2012 inception in Athens, GA. “Human Shield” highlights this seamless, if unexpected, fusion of sounds by enlisting Brooklyn rapper JAVAE to bring the vibe into a new hemisphere. There’s no reason why indie bands and rappers shouldn’t combine forces, but at least for now, this cut stands out as one of the very few examples.
Wieuca has continued its genre-fusing experimentation into 2018 with the releases of the glitched out Local Celebrity EP that dropped in February, the psychedelic post-punk “Stress Box” in August, and now “6Ft Ceiling” which is the sonic equivalent of Juuling to death.
JAVAE: Living a nomadic lifestyle for the last couple years, JAVAE is an independent hip hop artist born in Opelika, Alabama and now residing in Brooklyn. While trying to crawl out of the rabbit hole of his own doubts, JAVAE pours his thoughts over an array of lo-fi, soulful beats. Raising awareness to the politically corrupt state of the world is something he finds important to speak on as a renegade in his community. Inspired by the legends of Southern hip hop, JAVAE’s style manages to be unapologetic yet remorseful, humble yet arrogant, and romantic yet selfish all in the pursuit of feeding the mind and finding inner peace.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
