Video

Crown La’trell – 13/The Hills @crownlatrell

Crown La’trell’s “13/The Hills” video was a project directed by Dizzy Dinero, produced by Veronika Latkina and Shot/edited by Dion Lynch.

The Concept displays Crown La’trell hanging out with his gang of friends doing what they do on a usual day. Smoking, Drinking, spray painting and being rowdy. La’trell then leaves friends and by a mysterious woman is given a unknown substance (pill). Crown wakes up in a random location with no recollection of how he got there and what took place the night before. While also seeing and being followed by a mysterious woman of which he doesn’t know is real or just an illusion.

Toronto artist by the name of Crown La’trell has a very hypnotic and scary, while soothing and Melo sound to his music. With a very distinct aesthetic from the rest. Not straying too far away from the dark sound known to his home city Toronto. Crown La’trell pulls from many influencers like Travis Scott, XxxTentacion, Lil Uzi Vert, The Weeknd and Chris Brown just to name a few. He started his music career off in 2016 with a mic and laptop in his room before upgrading to professional sounding studios.

La’trell has already released 2 full bodies of work as his latest “Floor 13” and his debut “B4 The Fame” back in 2017, helped him to gain some traction in the city. With songs like “Mention” and “Night show” off his debut Ep and “13” , “The Hills” and “Moon Pills” off his latest project, “Floor 13”.

Crown La’trell sonically creates very hypnotic, Melo and uptempo music that allows the listener to feel lost not only in his melodic vocals but in the creativity of his sound. When it comes to Crown La’trell you never know what you’ll get next. Which leaves his listeners craving/anticipating for more of his dark twisted melodic sounds.

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.