Music

1st Shift x Montreux – Balloon Strings @1stShft

Balloon Strings is the 2nd drop in the past 3 months for buzzing Louisville, Kentucky artist “1st Shift.” Following an impressive introductory effort entitled “Game For Sale”, 1st Shift has teamed back up with producer, Montreux, to deliver another solid project. Top to bottom 1st Shift displays his versatility, while Montreux sets the vibe with his amazing production. Balloon Strings tells the tale of staying down on your 10 toes, remaining solid, and never giving up when things get tough. That’s the code 1st Shift represents. By all means, he’ll do whatever it takes to make it happen.

1st Shift is an artist emerging from Louisville, Kentucky. With Kentucky’s music scene growing, 1st Shift has created a vibe that is easy to gravitate to by spewing hard hitting lyrics over chill melodic beats. With a laid back approach, he brings us into his world. Things like staying solid and giving the game from a hustler stand point has helped 1st create a lane!! Now his pedal is to the floor.

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.