Voodoo Lu – High/Low
The music video for the Voodoo Lu’s single “High/Low” plays on the Yin/Yang concept. It’s the duality of everything. There are always happy and sad, good and evil, exciting and dull moments. The highs in life do not last forever and neither do the lows. We are a constant combination and blend of both things. The black and white colors and the visuals/animations in the video depict these conflicting emotions. “I been High I been low… Sip that Henny and smoke that dro…” Being in a state of sadness and feeling stuck and trying to believe that you will eventually make it out and that everything will get better.
Voodoo Lu is Chinese American rapper from New Jersey/New York and raised in Hong Kong. Lu is fluent in both English and Chinese (Mandarin/Cantonese/Shanghainese) and raps back in forth in both. Lu’s mother came to New York from Shanghai in the 80s on a music scholarship and played all kinds of music when Lu was growing up. But Lu chose hip hop at an early age and began listening to artists like Wu Tang, Jay-Z, Big L, 50 Cent, Eminem etc. Lu started rapping at a young age and first performed a rap song on stage at just 6 years old. However, it wasn’t until junior year of high school when Lu began taking music seriously. He bought a microphone and downloaded Logic Pro, and was hooked ever since.
Voodoo Lu is a combination of many things. Yin/Yang, New Money, East Meets West. Coming from a family of immigrants, Lu saw many relatives and family friends come to the United States and struggle to make ends meet. However, Lu was never a fan of the conventional way of doing things. And the other side of Lu’s family, including Lu’s father and his close uncles, were people who found different routes and methods to succeed that were riskier but also more lucrative $$. From either selling things in Chinatown, to hustling counterfeit items, or just gambling and loan sharking…that was the side that attracted Lu the most. And hip hop fit in there as well.
Having spent the first half of his life in the United States and the 2nd half of it in Hong Kong and China, Lu is a perfect blend of Eastern and Western culture. The Yin/Yang balance relates to many things including the ability to adjust and adapt to each culture while also bringing a different perspective from the other side as well.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
