Sadboy Apex – thanks for the tragedy, I need it for my art @MicahChhong
Sadboy Apex goes into great detail for his first official video, “thanks for the tragedy, i need it for my art”:
“thanks for the tragedy, I need it for my art” is my first music video. It is inspired heavily by the visual storytelling of Indie film artists. We started with a simple single location shoot revolving around a handful of scenes. The transitions were kept as minimalist as possible so that we could dress them up with post-animation. The compositions of most of the shots left empty space to allow for the animator to animate characters and lyrics.
Thematically, the animations start out light as a play on the modern hip-hop music video. As the music video progresses and both the lyrics and visual style becomes more rapid and unhinged, the animation becomes heavier. The video ends with the main character committing suicide in the bathtub. As the character becomes more resolute in this decision, he becomes more disconnected with the real world. We used animation to represent this distance from reality.
From the premise of a sad song mourning the distance between the singer and a lover, the music video adds layers of depth and commentary on the singers own decisions that may have led to the growing distance. This colouring of the source material, adds the depth that could have only been added through a visual medium.
Sadboy Apex is a British-born, Northwest-transplant fresh on the music scene. Starting in late-2018, he quickly built a core fan following as an Emo-Trap artist on Soundcloud. His fans connected with his unique blend of Seattle grunge, 2000s pop punk, and well-read indie pop over dark trap beats. Sadboy Apex provides expressive and vulnerable lyrics addressing issues of post-modern depression, hyperconsumerism, and absurdist philosophy.
In less than a year, Sadboy Apex has released more than 30 tracks and has featured on over 5 albums. His most popular tracks have collected over 50K listens on Soundcloud with worldwide appeal. His unique visual aesthetic has captured the hearts of fans on Instagram with a growing list of engaged followers. His take on high-fashion has also landed him several brand deals with boutique fashion houses.
With influences ranging from Nirvana to The Cure to Lil Uzi Vert, as well as fellow Sadboy artists like Lil Peep, Lil Lotus, and Smrtdeath; Sadboy Apex seeks to continue to hone his craft and champion the new-wave of Grunge inspired Trap.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
