Beyoncé Invests In Watermelon Juice Company
Forget lemonade, Beyoncé‘s moving on to a new fruity drink.
The pop superstar invested in WTRMLN WTR — a three-year-old company dedicated to serving up cold-pressed watermelon juice to the world.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration,” Beyoncé said in a statement. “As partners, we share a simple mission to deliver accessible wellness to the world.”
The partnership seems to be a natural fit, considering Beyoncé’s 2013 mega-hit “Drunk In Love” includes the lyric, “I’ve been drinking … watermelon.”
The drink, packed with antioxidants and no added sugar, is made from blemished watermelons that would otherwise be thrown away. Each bottle contains 90 calories, and includes only two simple ingredients: watermelon and lemon.
Health experts say the drink is a “Flawless” fit for your health regimen.
“Watermelon is high in lycopene (an antioxidant) and lemon is high in vitamin C,” health expert Lisa Young said. “Stick to one eight-ounce bottle and don’t give up eating whole fruit too for fiber.”
Beyoncé is a known health advocate. She worked with exercise physiologist Marco Borges last year when she went on her 22-day plant-based diet, and the pair also teamed to launch a vegan food line called 22 Days.
She says the new investment is much more than a marketing ploy.
“This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet,” Beyoncé said in the statement.
A 12-pack sells for $39.99.
It’s unknown how big the “Halo” singer’s stake in the company is, but WTRMLN WTR co-founder Jody Levy told the Chicago Tribune that Beyoncé is a “meaningful” shareholder.
The investment comes just two weeks after Beyoncé stirred the pitcher with the release of her highly evocative new album, “Lemonade,” which has squeezed out widespread speculation about her husband Jay Z‘s rumored infidelity.
Like Jay Z, Beyoncé is attaching her name to a number of different business ventures. She premiered her new Ivy Park clothing line last month, and she founded the Parkwood Entertainment management company in 2008.
She’s also been involved with other beverage companies, previously signing an endorsement deal with Pepsi.
B got that watermelon juice ……
SOURCE: WWF
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Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
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