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CaliLlama – Fear @calillamalives

A desert fever dream, a castaway and a bounty hunter; CaliLlama’s “Fear” is about the irrational voice that tells you that you won’t achieve anything, and the power that fear gives you to achieve it.

When CaliLlama was only 15 he started scraping away at this iceberg. It was a big iceberg, big enough to sink an unsinkable ship, over the years his tools got better, he got more people to help him, he started to amass a crowd. They would cheer him on while all he did was chip away this iceberg. A ton of people swore he’d never carve anything beautiful, it was too grand, too much work, other people were more talented.

Years later people came and went, they moved on, went their separate ways. Finally a picture was starting to form, people knew what he was doing but they stopped paying attention, stopped looking for progress. Finally he had done it. People from all over the world heard he had done something great. They congratulated him, they said they always knew he’d do it, even the dissenters. This is a real life metaphor for his whole life.

Living in Santa Cruz, he got a team together. Started a video production company, and records his songs and videos professionally. While he might be at the tip of the iceberg, so much had been chipped away, polished, refined, its only downhill from here. That is CaliLlama. He stands as a reminded that hard work and dedication, and a bit of natural magic, will always pay off in the long run.

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.