Freddie Floyd – Mila Kunis @FreddieFloyd
Coming out of Houston, Texas, Freddie Floyd is a currently merely a blip on the radar but he has the capacity to be huge. His latest video, “Mila Kunis” is a complete 180 from his old material, which was quite dark, gritty, and raw. In contrast, this single is bright, jumpy, and addictively catchy. The visuals are flashy, the actions are creative, the settings are vivid, and the vibe is bright. Shot and edited by Lanz Allanigue, this video is sure to be on the favorites list of many in the coming months.
The video starts with Freddie ceaselessly swiping left in complete disappointment. His boredom increments as the intro riff plays its tune. Then the chorus drops and Freddie explodes in energy, gesticulating and bouncing to the beat while he mouths his lyrics. As the settings and their respective backdrops switch, so do Freddie’s props and outfits, shifting from magazines and Japanese snacks to postmodern décor and drum machines. But what brings it all together is the stock of Mila Kunis cardboard cutouts consistent in most scenes and Freddie’s nonchalance with displaying it all in the thick of everything.
The video hits a frequency that most videos of today don’t reach. It has absolute insistence in its variation and the creative switch-ups that come with it. From a “That 70’s Show”-inspired transition montage, to a gradually tempo-bending colored backdrop shift, to B-rolls of vintage Mila Kunis magazines, this video continually finds ways to impress while taking pride in its simplicity and minimalism.
When Freddie isn’t flexing his Mila magazine collection or eating Eastern snacks, he’s playing video games and staging photoshoots with his muse. When he isn’t swiping left on every possible Tinder girl or dismaying how many “want [him] for [his] moolah”, he’s tinkering with soft synths and drum machines.
This video is colorful, charming, and never formulaic. Shot in only a day, on a shoestring budget, with all of the work and assets being handled by solely two people, the video edges on industry-level quality. It may not be Drake, Future, or Billie Eilish-level, but it is damn close.
MzOnPointPromo
Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.
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