Music

Jelani Jeffries – 4U: A Love Story @JelaniJeffries

Jelani Jeffries’ “4U: A Luv Story” is a romantic tale composed of vivid emotions as a man faces his fear of vulnerability. However, in the process, he realizes that there’s strength in expressing love for someone special in his life. Despite having hidden his deepest feelings throughout the course of their tumultuous, yet fulfilling relationship, he finds the courage to reveal everything he’s felt for “her”, while also conquering the internal battle within — to let the love he’s always had for “her” finally have its chance.

Jelani Jeffries is an ingenious rapper, writer, producer and actor aspiring to elevate in the entertainment industry. A New York suburban native, he continuously strives to make his artistic impact in the Big Apple and beyond.

As early as four years old, Jelani was known by family members for his distinct recitations of scenes from commonly known Walt Disney movies. At the age of 10, Jelani received his first commercial audition for Chuck E. Cheese’s, which resulted in his first booking for a principal acting role.

Consequently, Jelani’s acting career inclined. He booked numerous voiceover, commercial, film and television roles. Such bookings included McDonalds, Southwest Airlines, Pillsbury, Above the Influence, Dominos, Sesame Street, Law and Order: SVU, The Chappelle Show, ABC’s What Would You Do, The Best Thief in the World and Preaching to the Choir.

Moreover, Jelani always admired instrumental sounds. He played the drums throughout his elementary, middle and high school career. As a result, Jelani ventured into the music industry as a hip hop lyricist and producer during his college years. His comprehensive style consists of an infusion of Golden Age hip-hop and trap with delivery and content that resonates with all hip-hop admirers.

His first EP, Microphone Check One, received recognition by the AXE White Label Collective and 10 time Grammy Award winning musician, John Legend. Such an acknowledgment allowed Jelani to participate in the 2015 South by Southwest (SXSW) Music Festival under the tutelage of Mr. Legend, who hand picked Jelani personally to be a contributing artist.

His more recent EP, Scribble, featured a trap inspired upbeat summer anthem entitled “No Favors”. Highly favored among fans, the music video for “No Favors” received over 10,000 plays on Facebook. The single was also selected by MajorStage, a New York City based music company, for their Best of 2017 Emerging Hip Hop Playlist. Additionally, Scribble was featured on STR8OUTDADEN, a hip-hop blog for underground artists.

Ok-Tho, another blog platform for underground hip-hop artists featured “Second 2 None” a single and music video that Jelani released in 2016 — a boom-bap inspired track filmed in his hometown, Rockland County, NY.

Jelani’s latest EP entitled 4U: A Luv Story, reveals the suburban rapper’s emotional side as he stylistically and creatively expresses his love with a perfect balance of emotional vulnerability and masculinity. Released for Valentine’s Day, Jelani created a short film entitled 4U, a cinematic introduction/teaser for the eight track romantic narrative.

While music continues to be Jelani’s focus, he humbly considers himself to be a jack of all trades. As a young adult, he became inspired to tell stories through film as a freelance videographer, producer and director for commercials, music videos, shows and short films. His works have even been honored at the Urbanworld Film Festival in New York City.

Although Jelani holds a Bachelor’s of Science degree from SUNY Empire in Business Management and Economics, he still plans to aggressively pursue his career as a professional artist, while also cultivating his filmmaking and acting capabilities.

Jelani hopes that his talents will be a pivotal and influential part of 21st century culture. Furthermore, he remains faithful to his artistic commandments — to bring about creativity, inspiration, and change.

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.