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Li Li Nicols – UnderTheSun @lilinicols

“UnderTheSun” is an in the car freestyle that showcases Li Li Nicols versatility and talent. Her original hip hop style captures the audience attention, and complements the Dreamville beat.

Born in New Orleans, LA, Li Li Nicols as a young child held an ambitious successful demeanor. Being the middle sibling, who are often overshadowed, Li Li Nicols created her own path through writing. Embracing her creativity, Li Li Nicols knew she was gifted with the ability to paint pictures using words. When asked what does words mean to you? Li Li responds by saying “words are the depiction and essences of your character.”

Beginning with poems and short stories, Li Li Nicols expanded her writing by incorporating her love for music, through songs. Living in a stable middle class family Li Li Nicols, didn’t have much of a struggle to write about, until 2005. The year 2005 changed Li Li Nicols life forever, Hurricane Katrina struck the only home Li Li had known, relocating most of her family to Atlanta, GA, while separating the others including her father. Living in a house with 15 family members for over a year, while everyone began their new life in Atlanta, has given Li Li the appreciation for her loved ones.

After graduating high school in 2011, Li Li Nicols attended Savannah State University, where she joined Live L!ve, a production team with many goals and high pursuits. Live L!ve means “nothing less than living,” while living your life to the fullest extent. Li Li soon went on to work for Indie labels and upcoming magazines such as The Hype Magazine. With all of her experience assisting the development of other companies, in 2015 Li Li Nicols decided to brand herself, beginning with her blog Live Li Li.

The blog is a entity open to Indy artist, growing businesses and individuals, like herself. Live Li Li motto is “Only Existence,” meaning don’t stress over the infinite possibilities, because only existence is what truly matters. Only existence is what humans are let’s unite and conquer, so #JustLive. From here, Li Li Nicols talents, business savvy, driven, and ambitious lifestyle assures her success.

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.