The Diamond Awards formerly known as the Duval Diamond Awards inaugurated 17 years ago by Bigga Rankin was established to celebrate not only the major artists from the south, but as a way to put Duval on the map as a major entertainment market. Artists such as Rick Ross, Yo Gotti, Young Jeezy, Trina, 2Chainz, and most recently YFN Lucci won their first music awards at the Diamond Awards and went on to major stardom. This is not your average local awards show, we implemented community awards to honor Jacksonville businesses, entrepreneurs, as well as the youth. We are honored to say that every year we get “Bigga and Betta”.