Este’s heavily distorted, bass driven song resembles exactly what Florida rap sounds like in it’s current state. The rapper adds in a sharp twist of lyricism and a catchy hook, taking the adrenaline level to the extreme. Entitled “Priicetag”, the song goes into great detail about what people will do to acquire the latest trends because of materialism and living in a superficial world. Este was raised in South Florida but later on moved to Orlando, helping him add both perspectives of two different life styles to create his own sound. Seems like that worked out to his advantage, take a listen below.