Cr8tve La Biz releases his “Hittin’ Now” single that speaks about finding a vibe within a new way of thinking and ditching social forms and negativity. Cr8tve La Biz was born in Compton and raised in Inglewood, California. He started pursuing his career as an emcee/producer in his second year of high school. He decided this is what he wants out of life. Which is to tell people his story through lyrics. He chose to call himself Cr8tve La Biz because he feels he is more than a rapper. In saying “you’re a rapper” is putting you in a box and he can do more then rap.