[Video] Ludacris, Jermaine Dupri 'Welcome to Atlanta' Falcons Remix
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[Video] Ludacris, Jermaine Dupri ‘Welcome to Atlanta’ Falcons Remix

While the Star Spangled Banner remains a touchy subject in the NFL, the Atlanta Falcons have recreated an anthem to promote patriotism in the city and hometown team.

[Video] Ludacris, Jermaine Dupri 'Welcome to Atlanta' Falcons Remix

The Falcons released a remixed version Wednesday of the 2001 hit “Welcome To Atlanta” by Grammy award winning Atlanta rappers Jermaine Dupri and Ludacris. The team said it serves as a way to unify those within the city by connecting “the toughness, unity, style, and resilience that are at the core of both the Falcons team, their fans and city of Atlanta.”

The team and Dupri, largely known as the “father of southern hip-hop,” announced their partnership in January as an “anthem for the city and the fans as the team embarks on its second playoff berth under the leadership of head coach, Dan Quinn.”

[Video] Ludacris, Jermaine Dupri 'Welcome to Atlanta' Falcons Remix

The song also features the all-female string quartet, Atlanta Celli. The video was recorded on the roof of the $1.5 billion Mercedes-Benz Stadium that opened last year and outside of the Falcons’ locker room.

In a Q&A released Wednesday by the Falcons, neither Dupri nor Ludacris, who’s real name is Christopher Brian Bridges, mention the ongoing controversy related to NFL players kneeling during the national anthem, a stance started in 2016 by former 49ers quarterback Colin Kaepernick as a way to protest police brutality. The pair primarily discussed the importance of taking pride in the city.

“It’s not just a jingle. It’s a song that has the pain that others in the city feel. If you’re from here, you know exactly what we’re talking about,” Dupri said.

[Video] Ludacris, Jermaine Dupri 'Welcome to Atlanta' Falcons Remix

“I want this song to go on and on forever, and people from Atlanta put their arms around it and just sing it to each other,” he added. “At the same time, for all of the teams (coming to play here)…Welcome to Atlanta.”

Bridges said he hopes the song works as a motivational tool for both the players and fans.

“I love this team and what they do for the morale of this city,” he said. “We are ‘ this’ close. This is our year. It’s not about how we fall, it’s about how we rise.”

 

Amanda Goldben, more commonly known as Mz. On Point has always had a love for music, growing up in a household filled with music. Over the years she found herself more involved behind the scenes, then in the spotlight. She realized she wanted to help other obtain their dreams not just live her own. After working in a professional office setting and capacity for over 10 years, it was time to find something new. She wanted to find something that would fully utilized her skills and abilities, while still allowing her to be not only the main provider but also caregiver for her daughter. Almost accidentally discovering her love for music and her business skills could be used together Mz. On Point knew this was she was meant to do and began her research and networking to build not only her business and brand, but also those of the artists and clients she would be helping along the way. In November 2012 she realized that online promotions, public relations, and brand exposure where her “nitch”, all those years of office experience and computer work were showing their true worth and potential became endless. In a few short year she has had the privilege of working with some very influential people within the industry. In January of 2013 she began with DJ Shalamar and became a part of Team Fuego and now handles most of Southern Fuego’s social media & promotions. Attending sometimes dozens of events a month Mz. On Point quickly made a name for her brand throughout Central Florida. Being sure to attend key networking events, and conferences to not only network but more importantly to expand her knowledge of the industry and perfect the services she offers. January 2014 Mz On Point had the privilege of becoming apart of the infamous and world renowned DJ coalition, Team Bigga Rankin & the Cool Running DJs. May 2015 Mz On Point was honored to learn that she had been chosen to receive the Hard Hitta Award at the the 7th Annual SCM Awards which took place in Memphis, Tennessee. While she wasn't able to make the trip to accept the award one of her mentors Bigga Rankin accepted it on her behalf.